2020 Google SEO Guides

1. E-A-T = Expertise, Authoritativeness, and Trustworthiness.

But Google is  emphasizing E-A-T more and more.

For example, Google’s new “How Search Works” report mentions that they want to rank “reliable sources”.

Google is enhancing their search algorithms to help searchers to find that they looking in millions of webpages.

According to Google: “Search algorithms also aim to prioritize the most reliable sources available”, To do this, our systems are designed to identify signals that can help determine which pages demonstrate expertise, authoritativeness, and trustworthiness“.

Strategy: How to Increase E-A-T

1. Hire an Expert or be an expert.
   • Google wants to feature content that’s written by legit experts in their field. this holds true especially if you want to write content about healthcare and finance industry
   • in short, Google wants to rank content written by people that know their stuff in 2020.
2. Be Known
   • Google SEO Guideline stated that “We expect most of the websites to have some information about who is responsible for the website as well as content that created”
   • by this means, add an
     • About page for the website *
     • About me for the authors *
     • Website / author contact page *
     • References and external links to sources
3. Get Mentioned
   • Google’s guidelines state that: “When the website says one thing about itself, but reputable external source disagree with what the website says, trust the external sources. ” – This means that a trusted external source is important to back up your content.
   • in short, besides creating high-quality content, your website also needs to be mentioned/cited by other trusted sources.

2. Content and links are still important for SEO in 2020.

1. Link Play a Key role in Google SEO Algorithm
   • Google SEO Guideline: ” if other prominent websites link to the page(what is knows as PageRank), that has proven to be a good sign that the information is well trusted.”
   • High-quality content with reputable author will bring cite from other website, those cite will help in building back-link which in-line with Google SEO Guideline
   • In short, high-quality content and link still be a foundation for any SEO strategy.

Strategy: How to Write a Better Content & Links

1. Write a Useful Content
   • Try write what user wants, useful to user. Before write any article, try search the topics that is user want to read.
   • Trick: Please don’t try to write a topics which is too common or already written too many times.

3. Expert in Search Intent

Search Intent  – Write a page,post or blog that is answer the best of that people most likely to search for or in aother word is the main goal a user has when typing a query into a search engine.

Search Intent can be divided into 3 distinct types:

• Informational Searches
• Transactional Searches
• Navigational Searches

1. Information Search
   • Used when the user wants to know or to learn something.
     • For instance “How to…?”, “Where to…?”, “What is …?”,  “SEO in 2020?”
     • In short, try to write your blog of information oriented. Get the best answer and get rank.
2. Navigational searches
   • Used when the user is ready to make a purchase. These are going to be related to the categories or products on your website.
   • For instance, if you have a virtual vase decor shop, the search intent for these category and product are:
     • “Buy a nice vase”
     • “Best vase for China under $10”
     • “Buy [insert product code here] online”
3. Navigational searches
   • Used when the user has a destination in mind
     • Office address

Strategy: Search Intent Content

1. Search Intent Content
   • Try to write a blog which is relavent to searcher query. For instance, before write a topics try seach in Google what is the common topics or a what is lack in this topics.
   • Try write what user wants, useful to user.

4. Video SEO

In the last few years Video marketing has become more and more popular with businesses.  Thanks to YouTube, video become a norm in the digital world. You can find literary anything in video.

That the reason why you probably noticed more Video Featured Snippets in the search results.

In conclusion, go out and start to video with your services or products. Let Google rank you in new ways.

Strategy: Make video for your products or services

1. Hire a professional or DIY video
   • Try to make a video to introduce your product and services. Video length should be 30 seconds. Focus on the main point.
   • Edit the video and remember to add in the subtitle or important text for the video.